Grieving is not a disease. It is a necessity that follows no linear pattern. Grief coaching, an untapped non-therapeutic paradigm, shifts the perspective that grief is an illness that needs to be treated, fixed, or cured. Instead, it empowers individuals to open themselves up to allow the normal and natural responses to loss … giving themselves permission to grieve. Thereafter, helping them to navigate through and thrive in their own personal sense of new normalcy. Grief coaching does not infer, provide, or replace professional counseling, therapy, or mental health srvices.